Tim Kuniskis, the former Stellantis NV executive who retired earlier this year, is returning to lead the Ram brand, the automaker confirmed on Monday.
Kuniskis’ Comeback
Known for revitalizing Dodge’s muscle car image, Kuniskis stepped down in June after a 32-year tenure with Stellantis, during which he oversaw both the Dodge and Ram brands. Effective immediately, the 57-year-old executive will reassume leadership of Ram, focusing exclusively on the brand.
He replaces Chris Feuell, who will now lead Chrysler and assume additional responsibility for Alfa Romeo’s North American operations, Stellantis spokesperson Shawn Morgan announced.
Leadership Shifts Amid Challenges
The move comes as Stellantis grapples with declining sales and profits alongside high-profile leadership changes. Last week, CEO Carlos Tavares announced his resignation, prompting Stellantis to form an interim leadership committee led by board chairman John Elkann.
Morgan emphasized that Stellantis is working to restructure its North American operations to “unlock the potential to win” in the competitive market, making it essential for Ram to have a dedicated leader.
Ram’s Performance
Ram trucks and vans are a critical profit driver for Stellantis but have faced significant challenges this year. Sales dropped 24% in the first three quarters of 2024 compared to the same period in 2023.
Kuniskis’ return is seen as a strategic move to restore momentum for the brand and address these challenges head-on.
Other Leadership Changes
In addition to Kuniskis’ return, Stellantis announced several other leadership adjustments:
- Jeffrey Kommor will reassume his leadership of a unified U.S. retail and commercial sales organization, a structure split under Tavares. Kommor will now oversee both sectors again, with Matt Thompson supporting him in sales strategy and planning.
- Larry Dominique, the former head of Alfa Romeo operations in North America, will depart the company as Chris Feuell takes over the region.
Strategic Focus
Stellantis’ leadership changes aim to bolster its North American operations during a turbulent period. The company’s efforts to streamline its organizational structure reflect its commitment to addressing market challenges and preparing for long-term growth.
